AI as Co-Pilot and Curated Experiences: What’s Changing in Events in Portugal
More than half of 2026 has already gone by, and AI in event planning has stopped being an open question and become part of daily practice for anyone organising events in Portugal. Two shifts keep standing out: the place artificial intelligence now holds in everyday work, and a growing demand for more curated experiences — […]
Don’t Network: What a Book Taught Me About Business and Partnerships at Events
Some books simply confirm what we already felt but couldn’t quite put into words. Não faça Networking, by Marcus Vinicius Freire, was one of those for me. The title is provocative, but the idea is simple — and, for anyone who plans events, uncomfortable in just the right way: traditional networking, built on business-card exchanges […]
Grilled Sardines & Barbecue: How to Host an Elegant and Stress-Free Summer Lunch
There are two versions of a summer sardine lunch. The first: good intentions, poor execution. Plastic on the table, cold sardines because the charcoal went out, warm drinks, music nobody chose. Every piece was there — what was missing was the glue that holds them together. The second: seemingly simple, but considered down to the […]
Sensory Experience at Events: How Scent, Sound, and Texture Create Memories
June 16, 2026 · Reading time: 6 min · Category: Event Planning Sensory experience at events starts before you’re even aware of it. Close your eyes and think of the best event you’ve ever attended. What do you remember first? Probably not the keynote topic. Or the agenda. It’s the scent that filled the hallway. […]
Corporate Events in Sertã: Retreats and Team Building
9 June 2026 · Read time: 7 min · Category: Event Organisation When you think of corporate events in Portugal, you probably think of Lisbon, Porto, or the Alentejo. Perhaps the Algarve for summer incentive trips. Sertã rarely makes that list. That is exactly why we visited — to understand what makes events in Sertã […]
The 5 Event Trends That Will Dominate 2026
June 2, 2026 · Reading time: 6 min · Category: Event Planning In 2026, organizing an event is not what it was three years ago. Following the new event trends, guests now arrive with higher expectations, companies demand more than a room and a coffee break, and the market has reorganized itself around one simple […]
The Family Lunch That Taught Me More Than Any Event Planning Manual
There are moments when we learn the most by being on the other side — as guests, not as organizers. This was one of them. I went to a family lunch. It wasn’t mine to organize — I arrived like everyone else: with open arms, excited, with that warm feeling of finally getting to see […]
What Supercommunicators Teach Us About Communication at Corporate Events
There is a moment at a corporate event that everyone recognises — even if they can’t name it. It’s that instant when two people who have just met move from small talk to something more real. The room may be full, the background music may be loud, but what happens at that table, in that […]
Measuring Corporate Event ROI: A Practical Guide
You organised an event. It went well. Everyone left happy. And now someone from the board asks: was it worth the investment? This is the question I hear most from people who work with corporate events — and also the one that most often goes unanswered. Not for lack of will, but for lack of […]
Small events vs large events: which delivers more value for your company?
When I start working with a new client, one of the first questions that comes up is almost always this: “How many people should we invite?” And my answer is always the same: it depends on what you want them to feel when they leave. There’s a deeply rooted idea that bigger is better. That […]