How to Handle People in Events: 3 Lessons from Dale Carnegie No One Taught You
You spent months planning every detail. The client approved everything — scenography, catering, run of show. On the day of the event, they complained about everything. Have you ever been in this situation? The issue probably wasn’t logistical. In 1936, Dale Carnegie published How to Win Friends and Influence People — a book that has […]
The End of Perfect Corporate Events (And Why It’s Good News)
For years, the ideal corporate event was synonymous with perfection. Everything aligned. Everything planned. Everything controlled. A polished, coherent, seamless experience — and, above all, visually impeccable. That model is coming to an end. And that is, in fact, good news. What the Data Says Two studies published in 2026 point in the same direction […]
How to Choose a Corporate Event Company in Portugal
Choosing a corporate event company Portugal is a strategic decision — it goes beyond price or aesthetics, requiring rigor, consistency, and the ability to create genuine human connections. In this article, we explore how to choose a corporate event company Portugal that delivers real impact.
5 Questions to Ask Before You Hire a Corporate Event Company
Before reviewing proposals or comparing budgets, there is something more important to consider: the questions that guide the decision. Hiring a corporate event company is not simply about securing execution — it is about ensuring every decision respects the message, the time, and the people involved. And that begins with how the conversation is led from the very start.
How to Measure the Impact of a Corporate Event
A well-executed corporate event does not always deliver real impact. Understanding the difference — and knowing how to measure event success — is what transforms a simple moment into a truly memorable experience.
How to Create Purpose Driven Events: The CEP Method in 5 Phases
Creating a memorable event requires more than creativity and logistics. Purpose driven events are designed with intention, structure and strategic vision.
In this article, Lucêndria Moura shares the CEP Method — Clarity, Experience and Purpose — a five-phase framework used to design strategic, meaningful and impactful events.
Corporate Events: From Obligation to Strategy
More than 80% of stakeholders form opinions through in-person experiences. Yet many companies still treat events as tasks—not as opportunities. The difference lies in intentionality, not in budget.
Purpose-driven events have: brand coherence, meaningful experiences, message continuity, and observable results.
I design events for women and brands seeking memorable, strategic, and authentic experiences.
Professional Party Planning: We Create Unforgettable Celebrations
Professional party planning goes beyond basic organization. From invitations and decoration to catering and styling, every detail contributes to creating a unique atmosphere where celebrations become truly unforgettable experiences.