Don’t Network: What a Book Taught Me About Business and Partnerships at Events
Some books simply confirm what we already felt but couldn’t quite put into words. Não faça Networking, by Marcus Vinicius Freire, was one of those for me. The title is provocative, but the idea is simple — and, for anyone who plans events, uncomfortable in just the right way: traditional networking, built on business-card exchanges […]
What Supercommunicators Teach Us About Communication at Corporate Events
There is a moment at a corporate event that everyone recognises — even if they can’t name it. It’s that instant when two people who have just met move from small talk to something more real. The room may be full, the background music may be loud, but what happens at that table, in that […]
How to Handle People in Events: 3 Lessons from Dale Carnegie No One Taught You
You spent months planning every detail. The client approved everything — scenography, catering, run of show. On the day of the event, they complained about everything. Have you ever been in this situation? The issue probably wasn’t logistical. In 1936, Dale Carnegie published How to Win Friends and Influence People — a book that has […]