Don’t Network: What a Book Taught Me About Business and Partnerships at Events

Some books simply confirm what we already felt but couldn’t quite put into words. Não faça Networking, by Marcus Vinicius Freire, was one of those for me. The title is provocative, but the idea is simple — and, for anyone who plans events, uncomfortable in just the right way: traditional networking, built on business-card exchanges […]
Sensory Experience at Events: How Scent, Sound, and Texture Create Memories

June 16, 2026 · Reading time: 6 min · Category: Event Planning Sensory experience at events starts before you’re even aware of it. Close your eyes and think of the best event you’ve ever attended. What do you remember first? Probably not the keynote topic. Or the agenda. It’s the scent that filled the hallway. […]
Corporate Events in Sertã: Retreats and Team Building

9 June 2026 · Read time: 7 min · Category: Event Organisation When you think of corporate events in Portugal, you probably think of Lisbon, Porto, or the Alentejo. Perhaps the Algarve for summer incentive trips. Sertã rarely makes that list. That is exactly why we visited — to understand what makes events in Sertã […]