Small events vs large events: which delivers more value for your company?
When I start working with a new client, one of the first questions that comes up is almost always this: “How many people should we invite?” And my answer is always the same: it depends on what you want them to feel when they leave. There’s a deeply rooted idea that bigger is better. That […]
How to Handle People in Events: 3 Lessons from Dale Carnegie No One Taught You
You spent months planning every detail. The client approved everything — scenography, catering, run of show. On the day of the event, they complained about everything. Have you ever been in this situation? The issue probably wasn’t logistical. In 1936, Dale Carnegie published How to Win Friends and Influence People — a book that has […]